From the Blog

Oct
25
Posted by Nicholas on October 25th, 2011 at 9:36 pm

The past couple weeks, I had the pleasure of working with Hudson Business Lounge. “What’s that?” I imagine you ask. Well, Hudson Business Lounge (HBL) is a new workspace that is currently under development in Milwaukee’s Historic Third Ward (on the corner of (Broadway and Buffalo), and it is a much needed project in this [...]

Most people preach ROI, but there are several factors why you shouldn’t put too much stock in your Return On Investment. I’m not saying disregard it entirely; I’m just saying don’t let it be your main focus when you measure your marketing efforts. There is a much better acronym (method) for determining how your marketing [...]

Recently I came across someone who had written a brief piece about the 90% failure rate in social media marketing programs, and 7 rules businesses should follow when undertaking such programs. I don’t know where the writer got his data (statistics were not documented), and I will not mention his name as I’m going to [...]